Nov 13, 2019 | Digital Marketing, Media, Podcasts
Podcasts are a great, strategic way to share your school’s messaging with internal and external communities. Kalix talked to Inez Merlyn Odom, host, writer and producer of Roots and Wings: Voices of Independent Schools, the podcast of La Jolla Country Day School (CA),...
Oct 16, 2019 | Admissions Marketing, Digital Marketing, Marketing Strategy
The burn is one of social media’s less-appealing qualities. Zach Seidel felt it on March 16, 2018 in the first round of the 2018 N.C.A.A. basketball tournament. A few minutes into the game with #16-ranked Retrievers from the University of Maryland, Baltimore County...
Sep 11, 2019 | Admissions Marketing, Digital Marketing, Marketing Strategy
This month, we speak with Brendan Schneider, national thought-leader for all things marketing for independent schools through his online blog, SchneiderB Media, and as the director of advancement at Sewickley Academy, a preschool-12th coed day school in Pittsburgh....
Aug 21, 2019 | Admissions Marketing, Digital Marketing, Marketing, Marketing Strategy
To celebrate back-to-school season, Kalix is kicking off a new monthly series of conversations with independent school communications, marketing and admissions leaders. These in-the-trenches experts live and breathe the evolving, exciting world of enrollment marketing...
Aug 8, 2019 | Admissions Marketing, Advertising, Digital Marketing, Facebook, Google
It’s fall admission season – marking your independent school’s launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a...
May 28, 2019 | Admissions Marketing, Digital Marketing
The school year is ending, but before you roll into summer planning, take time to evaluate how effective this year’s digital marketing efforts were with an audit. It’s the critical step to reaching your marketing and enrollment goals and essential for planning what to...