Finding new and creative ways to bring in your audience online is step one in making sure they stay engaged. At this point, all admissions marketing is likely blending in their minds, and it’s hard to remember the difference between one school and another. Standing...
Getting prospective families on your campus right now is challenging, if not impossible. For many schools, COVID-19 safety protocols prevent visitors from touring your facilities and seeing your campus in-person. But during this busy spring admissions season, your...
Planning and hosting engaging yield and retention events in the reality of today’s virtual enrollment management environment is challenging. The best and most successful yield events reflect your school’s individual character and personality. Ideally, to make an...
Schools across the country are rethinking their virtual admissions programs and virtual tours as our country continues to face a growing threat from COVID-19 this winter. If you had reduced numbers of visitors on your campus earlier in the fall, perhaps you are now...
This month, Jonathan talks to Janice Crampton, Executive Director and CEO of AISAP (Association of Independent School Admissions Professionals), about where independent schools are across the country in terms of the admissions cycle and pivoting strategies due to...
Last fall, video content was an important aspect of your admissions program, but the heart of your program was still in-person visits and events. Today, for many schools, video is the admissions program. But how do you create engaging video content when, chances are,...