Oct 1, 2020 | Admissions Marketing, Advertising, Enrollment Strategy, Gen Z
They say honesty is the best policy, and the same applies when marketing to Generation Z. The younger generation isn’t interested in false advertisements or cheesiness: what you see is what you should get. Every year, the independent school enrollment decision-maker...
Aug 20, 2020 | Admissions Marketing, Facebook, Social Media
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too. This fall, many...
Aug 11, 2020 | Admissions Marketing, Gen Z, Website
It’s no secret that Gen Z is online now more than ever. Why not take advantage of this and use your school’s website to offer valuable content that meets their needs? If your website layout is too cluttered or unorganized Gen Z students may not be interested....
Jul 21, 2020 | Admissions Marketing, Engagement, Gen Z, Independent Schools
Who are you really targeting with your admissions marketing? Parents may have the final financial decision, but student engagement is critical. Ultimately, the student’s experience at your school will prove to be your school’s greatest selling point. Simply put,...
Jul 1, 2020 | Admissions Marketing, Digital Marketing, Gen Z, Recruitment
Let’s face it, we’re living in a digital world now more than ever, but it doesn’t do most experiences justice. With traditional tours and class visits put on pause, prospective students and families may feel they are missing out on information or aren’t getting a...
May 28, 2020 | Admissions Marketing, Digital Marketing, Engagement
Using your school’s digital marketing to make an authentic connection online has never been more important as admissions offices showcase their schools to prospective students and families who cannot visit campus in person. And it all begins with a strategic,...