May 19, 2020 | Admissions Marketing, Marketing, Marketing Strategy
This spring and summer, enrollment managers need to get creative in how they are contacting and connecting with prospective students and families. From virtual tours and open houses to using the right digital tool (TikTok, anyone?) to influence student...
Apr 23, 2020 | Admissions Marketing, Digital Marketing, Market Research, Marketing
Earlier this spring, before the pandemic, Kalix Marketing began publishing the results of its first-ever, proprietary study on millennial parents and the impact of this important generation on independent schools. Titled, Demystifying The Millennial Parent For...
Apr 21, 2020 | Admissions, Admissions Marketing, Video Engagement
The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy. This uncertain time requires...
Nov 7, 2019 | Admissions, Admissions Marketing
It’s fall visiting time during admissions season for independent schools. The goal of hosting families is to show your school in the best possible light. Create a visit that speaks to what each student wants to see and learn about your school, and how they can do...
Oct 16, 2019 | Admissions Marketing, Digital Marketing, Marketing Strategy
The burn is one of social media’s less-appealing qualities. Zach Seidel felt it on March 16, 2018 in the first round of the 2018 N.C.A.A. basketball tournament. A few minutes into the game with #16-ranked Retrievers from the University of Maryland, Baltimore County...
Sep 11, 2019 | Admissions Marketing, Digital Marketing, Marketing Strategy
This month, we speak with Brendan Schneider, national thought-leader for all things marketing for independent schools through his online blog, SchneiderB Media, and as the director of advancement at Sewickley Academy, a preschool-12th coed day school in Pittsburgh....