Jul 8, 2014 | Social Media
By Gerri Baum Have you ever reached out on Facebook or Twitter to a loved-one or friend who has passed away? You know, posted something like, “RIP friend. You were the best (at whatever it is you did), and I’ll miss you.” I’m often perplexed at why people write...
May 6, 2014 | Social Media
By Gerri Baum If your brain is about to explode from a stockpile of opinions, ideas and observations that burn to break out, then maybe you should consider blogging. Blogs are a great way to openly express your views on a variety of subjects, share vital information,...
Mar 7, 2014 | Social Media
By Gerri Baum If you’re into social media, but haven’t yet discovered Pinterest, then you’re missing out on one of the hottest trends around. As a rapidly growing social network, Pinterest is a virtual museum of online pinboards that users create and curate by...
Feb 3, 2014 | Social Media
By Gerri Baum Whether you’re a business, organization, or an independent school, a well-thought-out social media strategy can make the difference between success and failure of a campaign. Though every brand is unique, there are some basic steps to consider. Goals...
Jan 7, 2014 | Social Media
By Gerri Baum If 2013 left you still wondering what Facebook, tweeting and hashtags are all about then it’s time to ‘get social!’ Social media offers people virtual online communities of networks to engage in, and exchange information and ideas. Its power to connect...
Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media
Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...