Apr 10, 2019 | Facebook, Instagram, Social Media, Video Engagement, YouTube
It’s never easy to keep up with the ever-changing world of social media marketing. To stay abreast of the latest trends and best practices, I recently joined the largest annual gathering of social media professionals from around the globe at Social Media Marketing...
Jan 30, 2019 | Digital Marketing, Marketing, Video Engagement
2019 is the Year of the Video. It’s THE digital marketing trend that’s not going away – and the one every school and college needs to pay attention to. Video is social media’s preferred content, hands down. Per Wyzowl: 97% of marketers say that video has helped...
Jan 24, 2019 | Blog, Digital Marketing, Social Media
Last year brought many changes to social media, which meant lots of pivots for schools and colleges with their enrollment marketing strategy. All signs point to that trend continuing in 2019. To stay in the social media game, market effectively and engage your...
Oct 31, 2018 | Admissions Marketing, Advertising, Digital Marketing
Practically anyone can delve into digital marketing with a boosted post here or a link there. But doing it successfully to engage your prospects and entice them to register for your admissions event or apply to your school takes a little more effort, strategy and...
Oct 19, 2018 | Blog, Instagram, Marketing, Media, Social Media
When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way. With more than half of Instagram users on...