Nov 11, 2019 | Facebook, Uncategorized
Education industry...
Sep 26, 2019 | Advertising, Facebook
If your school uses Facebook advertising to drive awareness and promote events, I’m going to bet that you hit the “Boost Post” button frequently to spread the good word. But does it really work for you the way you want it to? Are you getting new “Likes” on your page,...
Aug 8, 2019 | Admissions Marketing, Advertising, Digital Marketing, Facebook, Google
It’s fall admission season – marking your independent school’s launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a...
May 28, 2019 | Admissions Marketing, Digital Marketing
The school year is ending, but before you roll into summer planning, take time to evaluate how effective this year’s digital marketing efforts were with an audit. It’s the critical step to reaching your marketing and enrollment goals and essential for planning what to...
May 2, 2019 | Digital Marketing, Instagram, Social Media, Uncategorized, Video Engagement
Students and parents increasingly live on Instagram. If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects. Understanding Instagram’s Essential Elements...