Sep 18, 2019 | Admissions, Enrollment Strategy, Independent Schools
The business of independent school admissions and enrollment has changed. No one knows better than Alison Greer, independent school admissions veteran with three decades of experience at day and boarding schools. Today, connecting with prospective families to turn...
Aug 1, 2019 | Admissions Marketing, Enrollment Strategy, Independent Schools
Part of my summer experience has been an enlightening few days at “admissions camp” for independent schools. In mid-July, I presented at and attended the Association of Independent School Admission Professionals (AISAP) Annual Institute in Colorado Springs, Colorado....
Apr 24, 2019 | Fundraising, Higher Ed, Independent Schools, Marketing Strategy
Today is BowdoinOne Day, Bowdoin College’s annual fundraising event. As the parent of a Bowdoin junior, I had the opportunity to learn firsthand just how strategic Bowdoin’s campaign is – and how it’s transformed the traditional annual fund campaign into a community...
Mar 14, 2019 | Blog, Enrollment Strategy, Independent Schools, NAIS
I spend a great deal of time thinking about the future of our nation’s independent schools. Yes, it’s my job. At Kalix, I work with independent schools on market research, brand strategy development and digital marketing efforts. But it’s also my passion. I know...
Feb 26, 2019 | Independent Schools, Market Research
BALTIMORE, Feb. 21, 2019 — Kalix Marketing announces the addition of new independent school clients. The schools – Fuqua School (Farmville, Va.), Garrison Forest School (Owings Mills, Md.) and St. James Academy (Monkton, Md.) – have retained Kalix Marketing to...
Feb 22, 2019 | Admissions Marketing, Enrollment Strategy, Independent Schools, NAIS
This week, independent school educators and leaders from around the country will gather in Long Beach, California for the NAIS (National Association of Independent Schools) Annual Conference. The theme, “Reimagining Independent Schools, Tearing Down Walls, Building...