May 2, 2019 | Digital Marketing, Instagram, Social Media, Uncategorized, Video Engagement
Students and parents increasingly live on Instagram. If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects. Understanding Instagram’s Essential Elements...
Apr 10, 2019 | Facebook, Instagram, Social Media, Video Engagement, YouTube
It’s never easy to keep up with the ever-changing world of social media marketing. To stay abreast of the latest trends and best practices, I recently joined the largest annual gathering of social media professionals from around the globe at Social Media Marketing...
Jan 30, 2019 | Digital Marketing, Marketing, Video Engagement
2019 is the Year of the Video. It’s THE digital marketing trend that’s not going away – and the one every school and college needs to pay attention to. Video is social media’s preferred content, hands down. Per Wyzowl: 97% of marketers say that video has helped...
Aug 20, 2018 | Blog, Digital Marketing, Facebook, Uncategorized, Video Engagement
Video stories on Facebook are overtaking news feed posts as the most common way people share content. If your school wants to master Facebook’s new algorithm – and crush it on the other platforms – you need to make video, particularly live video, a prominent feature...
Jul 11, 2018 | Blog, Digital Marketing, Facebook, Social Media, Twitter, Video Engagement
Social media is ever-evolving at a roller coaster’s pace. Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and...
Sep 9, 2016 | Video Engagement
Late August was a busy time at college campuses around the country. For parents who’ve recently moved their child into a college dorm, it was also most likely a very emotional process. Several weeks ago, my wife and I helped our youngest daughter move into Bowdoin...