Dec 13, 2014 | Admissions Marketing, Higher Ed
By Travis Moon A few months ago, I began applying to get my Master’s degree. It had been nearly 15 years since I went through an academic admission process, and a lot’s changed in that time–the growth of the internet, ease of access to information and student...
Oct 21, 2013 | Branding, Higher Ed, Marketing
By Nigel Assam A few years ago, Loyola College in Maryland rebranded itself as Loyola University Maryland. Not long after, the College of Notre Dame of Maryland became Notre Dame of Maryland University. These decisions illustrate a trend in higher education as...
Oct 2, 2013 | Admissions Marketing, Higher Ed, Marketing, Marketing Strategy, Strategy
By Nigel Assam In today’s hyper competitive educational marketplace, colleges and universities face a daunting task when it comes to increasing student enrollment. Admissions and marketing teams must first successfully attract a highly targeted applicant pool, keep...