The How-To’s of Communications Audits, Part II
By William Bullard In part I, I discussed the strategic benefits of auditing your school’s communications, and which media to audit. Now I will dig into the tactics to optimize your marketing understanding and success. Goals of Your Communications Audit Think in terms...
Measuring Your School’s Marketing Campaigns: A Case Study
By William Bullard “Susan,” the new Director of Communications at a K-8 school in the Northeast, was planning a marketing campaign to support her school’s Admission team. Their open house had been less successful than hoped, and they planned a second open house and an...
Ant-Man’s Lesson for Back-to-School
By Abe Novick Perhaps it’s that snap of cool weather at night that’s got you saying “so long” to summer and looking forward to a new school year? Or maybe you’re like me and you still get butterflies in your tummy with the thought of Back-To-School? But if you’re...
How to Attract Female Engineers
By Ruth Eve As a former science major, I could never figure out why I was one of only a handful of females studying Math and Physics. I assumed most of my female classmates were no good at Math or just had no interest. It was very noticeable in high school, even at...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
