May 12, 2016 | Admissions Marketing
By William Bullard In part I, we eavesdropped on a conversation between Marty Luther and Abigail Rogers as they discussed the benefits of applying data to their school’s marketing programs. Now, the new Director of Advancement at a California boarding school and its...
Apr 28, 2016 | Independent Schools
By William Bullard There is a perception in many schools that using data to inform your marketing and communications programs means you’ve lost the human touch. Or overlooked what’s worked in the past. Or perhaps worst of all, removed the nuance and art while...
Apr 6, 2016 | Admissions Marketing
With the onset of spring, forward thinking independent schools are taking a hard look at just how effective their admissions engagement strategies have been this past year. Having recently returned from the NAIS (National Association of Independent Schools) annual...
Mar 2, 2016 | Independent Schools
By William Bullard Does your school understand the power of video to tell your story in new and innovative ways? If not, take heart – you are not alone. A study of 30 leading independent schools reveals that most schools lack a strategy to manage their videos across...