Apr 21, 2020 | Admissions, Admissions Marketing, Video Engagement
The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy. This uncertain time requires...
Mar 18, 2020 | Admissions, Enrollment Strategy
As I wrote this blog post, my family was self-quarantined in Baltimore complying with the COVID-19 limitations, with both my sons doing online learning. Their schools are closed, as is the college where my husband teaches. There is uncertainty about what tomorrow...
Jan 16, 2020 | Admissions, Enrollment Strategy
In many schools, re-enrollment letters and contracts will soon be distributed to current families. Families re-enrolling in your school should receive the same attention as prospective families. Re-enrollment is a critical business transaction, but that doesn’t mean...
Nov 7, 2019 | Admissions, Admissions Marketing
It’s fall visiting time during admissions season for independent schools. The goal of hosting families is to show your school in the best possible light. Create a visit that speaks to what each student wants to see and learn about your school, and how they can do...