We work with your in-house team to create your brand from within, bringing in additional creative resources only as needed leaving you money to put towards deployment. We’ll coach your team to think like an agency, guide them to create a brand for the university, establish a plan to sell it internally and launch it externally, and then step back and let them run with it. After all, nobody knows your school and audiences like the folks that live it everyday.
We realize that every college and university is different and could be at a different point in the branding process. And although we believe a comprehensive approach is typically best, we’ll meet (and help) you wherever you are in the process.
Working with you and your team, we’ll help identify your brand’s strengths and weaknesses. Together, we’ll boil your brand attributes down into a single, simple concept designed to resonate with your audience. And when we’re done, your team will have the skills they need to execute campaign elements and concept new ideas on their own.
Based on your needs we can supplement your team with some of the best freelance writers, designers, photographers, videographers, web designers, media buyers and event planners in the industry. With this approach, you pay for only the services you need, saving your budget for the campaign’s deployment. After all, what good is great brand campaign if nobody knows about it.