No one likes to talk about marketing and branding more than we do, especially when it comes to higher education. So if you’ve got something on your mind, give us shout.
Have you ever heard?
“We are a better institution than people perceive us to be.”
“We all need to get on the same page.”
“How are we distinguishing ourselves from our competition?”
“We need to attract the right type of students in order to increase yield and graduation rates.”
“How do we make sure the state understands our value so that we get our fair share of the budget?”
All are code for the need for an integrated marketing and branding effort.