Four Things to Consider Before You Rebrand Your School

One of the most pressing issues facing university marketing teams these days is branding. As more and more colleges and universities carve out their unique position in the marketplace, those that sit safely on the sidelines start to look like they lack “that special...

FEAR THE TURTLE Still Making Headlines After 11 years.

I was pleasantly surprised to see that the University of Maryland’s Fear the Turtle brand campaign is still being written about by the Washington Post 11 years after it was launched by UMD’s internal marketing team headed up by yours truly. It’s rare that any branding...

Push your brand creative from ho-hum to one-of-a kind.

“If at first the idea is not absurd, then there is no hope for it.” – Albert Einstein I first came across this quote on the inside of a Snapple cap around the time I was getting ready to present the WONK brand concept to the American University administration....