Is there Social Media in Heaven?

Is there Social Media in Heaven?

By Gerri Baum Have you ever reached out on Facebook or Twitter to a loved-one or friend who has passed away?  You know, posted something like, “RIP friend. You were the best (at whatever it is you did), and I’ll miss you.”  I’m often perplexed at why people write...
Using Facebook Privacy Settings

Using Facebook Privacy Settings

By Gerri Baum Ever think that sharing every inch of your life with the world on Facebook may not be in your best interest?  If you don’t have your Privacy Settings in place, then that’s exactly what you’re doing. You may not be able to take back what’s already out...
Social Media Success: It’s all in the STRATEGY

Social Media Success: It’s all in the STRATEGY

By Gerri Baum Whether you’re a business, organization, or an independent school, a well-thought-out social media strategy can make the difference between success and failure of a campaign.  Though every brand is unique, there are some basic steps to consider. Goals...
Social Media for the Novice – Is that you?

Social Media for the Novice – Is that you?

By Gerri Baum If 2013 left you still wondering what Facebook, tweeting and hashtags are all about then it’s time to ‘get social!’  Social media offers people virtual online communities of networks to engage in, and exchange information and ideas.  Its power to connect...