Jul 8, 2014 | Social Media
By Gerri Baum Have you ever reached out on Facebook or Twitter to a loved-one or friend who has passed away? You know, posted something like, “RIP friend. You were the best (at whatever it is you did), and I’ll miss you.” I’m often perplexed at why people write...
Apr 23, 2014 | Independent Schools
From the National Association of Independent Schools (NAIS) The Savvy Trustee newsletter, April, 2014 By William R. Bullard In part I of “Marketing: What Schools Can Learn from Business” (February 2014 Savvy Trustee) we offered tips for trustees to help the head of...
Feb 3, 2014 | Social Media
By Gerri Baum Whether you’re a business, organization, or an independent school, a well-thought-out social media strategy can make the difference between success and failure of a campaign. Though every brand is unique, there are some basic steps to consider. Goals...
Jan 7, 2014 | Social Media
By Gerri Baum If 2013 left you still wondering what Facebook, tweeting and hashtags are all about then it’s time to ‘get social!’ Social media offers people virtual online communities of networks to engage in, and exchange information and ideas. Its power to connect...