Facebook, the social media lifeblood of schools everywhere, is changing. Posting news to your page no longer cuts it – or reaches the prospects you need to reach. How can your school embrace Facebook’s changes to create a more engaging and authentic voice? Gerri Baum, Kalix Marketing’s digital and social lead, is fresh from the … Continue reading Navigating the New Era of Facebook: Q&A with Gerri Baum, Kalix Marketing’s Digital and Social Lead