How Market Research Guides Strategic Planning
Embarking on a strategic planning process can be overwhelming. There’s so much to consider and often competing areas in need of support. Well-planned market research can provide key insights to help you prioritize and shape important strategic decisions. Why market...
Marketing research for Independent Schools – Part 2 of 2: Parent Prospects and Accepted Rejecters.
By Jeff Henn Shopping for an independent school education for one’s son or daughter, or multiples thereof, is in many ways like any other purchase in that it’s both rational and emotional. Where it differs from most things in life is that it’s one...
Marketing research for Independent Schools – Part 1 of 2: how technology is shaping the process.
By Jeff Henn In my tenure as a marketing research consultant to several regional independent schools in the mid-Atlantic area, as well as serving other non-educational clients, I have had the good fortune of using multiple different platforms for conducting end-user...
Clear Field of View for the New Year
Post by Jeff Henn Senior Research Manager, Baltimore Research New year, new view. New view…isn’t that what really keeps our spirits alive? Whether it’s a new vista or just a new way of seeing the old, it sure gets my creative juices flowing. Call it what you will:...
The Kalix Approach to Independent School Marketing
Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
