Jun 17, 2020 | Alumni Marketing, Independent Schools
In early March, we interviewed Sean Ramsden, editor of The Lawrentian, The Lawrenceville School’s award-winning alumni magazine, about creating engaging magazine content. Then the pandemic hit and schools across the country pivoted to remote learning. Now, as schools...
Jun 15, 2020 | Alumni Marketing, Independent Schools, Marketing
It’s been an unprecedented, challenging spring for institutional advancement offices and school communications. From spring’s pandemic “shut-down” semester and virtual admission events to the nation’s unrest in the wake of George Floyd’s death, schools have wrestled...
Mar 9, 2020 | Alumni Marketing
Your school’s alumni magazine is one of the most important communications your constituency receives, yet, for most schools, publishing the magazine often gets pushed to the back burner, issue after issue. We spoke with Sean Ramsden, editor of The Lawrentian, The...
Dec 11, 2019 | Alumni Marketing
Last fall, Kalix Marketing partnered with Saint Francis High School (SFHS) in Mountain View, Ca. to write and design the SFHS twice-yearly alumni magazine Progress and its annual donor report. This month, we chat with Michele Tjin, Marketing/Communications Editor,...
Jul 17, 2019 | Alumni Marketing, Donor Relations, Marketing, Uncategorized
No doubt your summer alumni magazine mailing list includes alumni, current and past parents, donors, trustees and faculty. But if your prospects aren’t on the list, you’re missing out on an exceptional marketing opportunity. Consider the effort, time and expense you...